Toys R Us' Top 15 Holiday Toys for 2011: Part II

Nerf N-Strike Stampede ECS by Hasbro: Nerf blaster that can shoot Nerf darts up to 25 feet. Complete your N-Strike arsenal and prepare for the ultimate in battery-powered blasting! Launch an all-out assault with the fully automatic STAMPEDE ECS! Unleash a storm of darts from the extended 18-dart clip and reload in a hurry with the three spares! Includes a blast shield to deflect an incoming fire and a pop-out bipod for blaster stability! Ages 6 and up.

Blaster comes with blast shield, three 18-dart extended clips, one 6-dart clip, 60 Clip System darts, pop-out bipod and instructions. Requires 6 "D" batteries, not included.

Pillow Pets by Ontel Products Corp.: Plus stuffed animals that convert into a pillow by opening a Velcro strap. Few things compare to the comfort and companionship of a soft, cuddly plush stuffed animal. Pillow Pets plush folding stuffed animals add true function to that warm and wonderful feeling by combining the security of a stuffed animal with the functionality of a pillow. Made of high quality, super soft chenille, Pillow Pets plush folding stuffed animals make the most precious snuggle pals for you or your loved ones.

An ideal naptime companion – not to mention a comforting partner on road trips or airplane rides – Pillow Pets plush folding stuffed animals are anything but just another stuffed animal. Extremely versatile, these unique creations are the stuffed animal version of Transformers. Close the strap across their bellies and you have friendly, comforting pets. Open the strap and the pet becomes a comfortable pillow! Even more, Pillow Pets plush folding stuffed animals are so soft you’ll think you’re hugging a real fur coat! A pillow and a pet – all in one – Pillow Pets plush folding stuffed animals keep the companionship alive, even when your child sleeps.

Pillow Pets plush folding stuffed animals and other plush products are favorites for all ages --- from toddlers to teens, expectant mothers to grandmothers! Whether you choose a jungle animal, farm critter or sea creature – or all of the above – Pillow Pets plush products are so cute and cuddly, you won’t want to put them down!

Sing-a-ma-jigs by Mattel: Plush creatures that harmonize and sing together or apart. For kids, and kids at heart, the Sing-a-ma-jigs are free-spirited, offbeat characters that set off unexpected laugher and excitement with every interaction! Their zany looks are unique to them and when they sing you can't resist when their little mouths open wide for each note! Every Sing-a-ma-jig has three modes of play where they chatter, sing their own song, or sing in harmony with their other Sing-a-ma-jig friends! In chatter mode they speak their own language full of jibber and jabbers. For their own take on musical tunes just try song mode, where you control the pace of the song. But, the Sing-a-ma-jigs enjoy nothing more than singing together! In harmonizing mode, each Sing-a-ma-jig sings a scale in a pitch specific to that character (some high, some low) and will always harmonize with each other perfectly every time. The more you collect, the larger the chorus, the better they sound! Stand about 8-inches tall.

Squinkies Cupcake Surprise Bake Shop by Blip Toys: A play set that doubles as a toy vending machine for 9 included Squinkies, tiny toy people and animals. The world of Squinkies fits in the palm of your hand. Welcome to the Squinkies bakery. Place the coin in the slot, turn the dial and the fun begins. Open the cupcake to find the bake shop within. Your squishy friends are all it takes. Squinkies go back in their bubbles when play time is done. Refill the cupcake for lots of fun.

Tomica Hypercity Mega Station Set by Tomy: A Toys R Us exclusive train set. Giant track layout with lights and sounds and a never before seen fully automated station. Watch as the cars travel up the ramp and stop to let the train go through! complete with rail road, pavement, train, station, convenience store, 2 cars and a Tomika figure. Requires 4 x C batteries (not supplied). For ages 4 years and over. By Tomy. A must have toy this Christmas!

Toys R Us' Top 15 Holiday Toys for 2010: Part I

By The Associated Press

Here's a look at the top 15 toys that Toys R Us is betting will be holiday hits:

Cuponk by Hasbro Inc: A game that combines electronic cups and ping-pong-like balls.What exactly is CUPONK? The object: sink your ball into the cup and light it up. Get it in and you'll hear the sweet sounds of victory, YEAH! You rock. Miss the shot and your friends get the chance to one-up you. When playing CUPONK your entire home can become a legitimate playing field. Tables, walls, chairs – IT'S ON! Test out sick trick shots like Runny Nose, Head Trauma and Stool Sample. What you don't like the names? Okay tough guy, make up your own! Ages 9 and up.
Disney Princess and Me dolls by Jakks Pacific. Five 18-inch dolls of princesses from Disney movies, available exclusively at Toys R Us.

Disney/Pixar's "Toy Story 3" Imaginext Tri-County Landfill by Mattel's Fisher-Price. A playset that recreates the landfill scene from "Toy Story 3." This ultimate playset lets kids relive the final climactic scene in the Disney/Pixar film, Toy Story 3. Loaded with jumping, spinning, flipping and climbing action, each stunt triggers the next. This playset can be combined with other Action Links sets for hours of movie play fun! Comes with three 2-inch figures and works will all the other 2-inch Toy Story figures. Ages 4 and over. Order yours today!

Fast Lane Wild Fire RC by Toys R Us. A four-wheel remote control car over a foot tall.

Imaginext Bigfoot the Monster by Fisher-Price. A Bigfoot that moves around, stomps and throws tantrums.

Leapster Explorer by LeapFrog: Electronic handheld device that has a library of 40 games and activities and other features.

Loopz from Mattel: Electronic memory game in which users try to repeat patterns of light and music. Click link to read more about Loopz, covered in a previous post.




Minotaurus by Lego Systems Inc. A board game from Lego. Introducing LEGO® Games, the world’s first collection of games that you build, play and change. With the unique buildable LEGO Dice and changeable rules, LEGO Games is a great way of having fun together with family and friends. The mighty Minotaur, a mythical creature, protects a secret temple hidden deep inside a labyrinth. Be the first to lead your heroes to the temple, avoiding the Minotaur and cleverly placing walls to block your opponents. Clear and simple rules make this game great fun for the whole family (2 to 4 players).

Monster High Cleo DeNile and Deuce Gorgon doll set by Mattel: Dolls from Mattel's Monster High line. High school sweethearts Cleo De Nile and Deuce Gorgon are the most popular couple at Monster High and the most fashionable! And they have some very famous scary cool parents as well! Cleo De Nile is the daughter of the Mummy and Deuce Gorgon is the son of Medusa. The Deuce Gorgon doll comes with his pet rat, Perseus, and his cool shades. The Cleo De Nile doll has her pet snake, Hissette, and golden purse. Includes 2 dolls, 2 pets, 2 accessories, 2 diaries, a brush, and 2 doll stands. For ages 6 and over. Order yours today! Measure about 10 to 11-inches tall.

Guess with Jess Merchandise to Hit Retail in Fall 2011

A full toy range based on Classic Media preschool series "Guess with Jess" from master toy licensee Fisher-Price is set to hit retail in fall 2011. In addition, Nelvana's Treehouse Presents will distribute the series on DVD and The Licensing Shop has been tapped to represent the brand in Canada.

"Following 'Guess with Jess' successful launch on Treehouse, we have the dream team of Fisher-Price, Nelvana and The Licensing Shop rolling out consumer products," says Nicole Blake, executive vice president of global marketing and consumer products for Classic Media. "We are excited by the enthusiastic early response to the show and look forward to bringing fans—preschoolers and their moms—new ways to explore and interact with Jess."

"Guess with Jess" is co-produced by Nelvana, a Corus Entertainment company. It airs daily on Treehouse and ranks as one of the network's top shows overall and for preschoolers. Other current broadcasters include CBeebies (U.K.), ABC (Australia), France 5 and Disney (France, Spain, Italy and Latin America).

MGA Accuses Mattel of Spying on Rivals

Toy-maker MGA Entertainment is accusing rival Mattel Inc. of spying on other toy companies and stealing trade secrets as the epic legal battle over the future of the Bratz doll line continues.

MGA says in a counterclaim filed Monday that Barbie-maker Mattel used fake name badges to slip into the showrooms of Mattel's competitors at various international trade shows.

Mattel says the allegations are false.

A federal jury awarded Mattel $100 million in 2008 and shifted ownership of the sultry, street-wise Bratz dolls to the El Segundo, Calif.-based company.

A federal appeals court overturned that ruling last month and the case is set to be retried in January.

Mattel believes the man who designed the Bratz dolls for MGA was actually working for Mattel when he created them.

CNE Taps Hybrid for Generator Rex Apparel

Cartoon Network Enterprises has signed Hybrid Apparel to produce a line of boys' clothing based on original action-adventures series "Generator Rex."

The collection for spring 2011 will include tops, long- and short-sleeved shirts, fleece and sweatshirts. Hybrid joins other Generator Rex partners Mattel (global master toy partner), Hallmark and DC Comics.

"Since its debut in April, 'Generator Rex' has become a top-rated action-adventure series that is poised to become a top license in the boys' action space," says Christina Miller, senior vice president at CNE. "This deal expands our strong relationship with Hybrid and its strong designs will serve as a core component to our multi-category launch next spring."

The series' first home entertainment title will hit on Oct. 19 from Warner Home Video.

"Batman: The Brave and the Bold" Adds Mattel, Simba

Warner Bros. Consumer Products Germany has announced partnerships with Mattel and the Simba Dickie Group for toys, gadgets, vehicles and more for animated series "Batman: The Brave and the Bold."

Mattel is unveiling a new Batmobile that can be transformed from a vehicle into a Batjet. The toy company has also released an action set with telepathic Gorilla Grodd and collector editions of Batman figurines, launched to market with TV and marketing support.

The Batman range from Dickie includes a Batman remote-controlled quad-bike with full suspension and spinning function, allowing the vehicle to be used on- and off-road. There is also a Batman remote-controlled speedboat and hovercraft, Batman walkie-talkies, a spy watch and binoculars.

"Batman is an iconic evergreen, similar to Star Wars, Transformers, Pokémon and the Power Rangers," says Jürgen Zacherl, marketing manager of the Simba Dickie Group. "All these properties share the key belief that 'everyone can be a super hero' and our products will engage children and through imaginative play help their aspirations come to life.'

Forget Gold, Buy Toys Instead

Watch Hasbro, Mattel before movie releases with toy tie-ins

All companies with lagging share prices should consider launching toys to coincide with their other initiatives, given what a UBS analyst has discovered. Robert Carroll focused his research on Hasbro Inc. and Mattel Inc. - two U.S.-based toy marketers and manufacturers, on which he raised his target prices on Monday - but could a Goldman Sachs Lloyd Blankfein action doll now be in the works?

Barbie Styling Head

Barbie Styling Head - Available May 2010!

Barbie Styling Head:

• Style Barbie's hair!
• Plenty of acessories!
• Get creative!

What will you style today? Girls will love all the hair styling fun they can have with the Barbie Styling Head! Features hair accessories, hair clips and hair brush.

Barbie Styling Head (African American)

Barbie Styling Head (African American) - COMING IN MAY 2010

Barbie Styling Head (African American):

• Style Barbie's hair!
• Plenty of acessories!
• Get creative!

What will you style today? Girls will love all the hair styling fun they can have with the Barbie Styling Head! Features hair accessories, hair clips and hair brush. Styling Heads are all about trendy hairstyles and accessories. Each comes with pretty, stylish hair with a cool fabric head wrap/neck scarf that turns into a pretty flower for hair or neck that girls can wear too! Just see how many hip styles you can create with the wrap: sporty tie-ups, cute pullbacks, exotic up-dos, theres so much to do to her do! The stylish face with cool real eyelashes comes with glitter gel for hair or face, a fancy sparkle scarf, hot metal hoop earrings that double as a necklace, cool dangle earrings, two barrettes, hair accessories and a brush. Unique clear elliptical structure package. Barbie lovers can now have their own likeness of the head of Barbie to groom, style, and make up. The Barbie Styling Head has real lifelike features and hair to brush. This can be educational as well as entertaining for your little ones. The Barbie Styling Head will teach your child how to wash and style hair as well as pretend to cut and blow dry.

CN Asia Appoints Howard as Director, Product Development

Cartoon Network Enterprises has appointed Ilissa Howard to the newly created position of director of product development for North and South Asia.

Howard, who will be based in Hong Kong, will be responsible for the overall CNE business in Hong Kong, Japan, Korea, South Asia and Taiwan. She will also lead product development and collaborate with the creative team on new portfolios for Cartoon Network Originals, acquisitions and regional properties. Howard joins CNE from Toys"R"Us, where she served as global brand director. She's also worked at Disney and Mattel/Fisher-Price.