CNE Taps Hybrid for Generator Rex Apparel

Cartoon Network Enterprises has signed Hybrid Apparel to produce a line of boys' clothing based on original action-adventures series "Generator Rex."

The collection for spring 2011 will include tops, long- and short-sleeved shirts, fleece and sweatshirts. Hybrid joins other Generator Rex partners Mattel (global master toy partner), Hallmark and DC Comics.

"Since its debut in April, 'Generator Rex' has become a top-rated action-adventure series that is poised to become a top license in the boys' action space," says Christina Miller, senior vice president at CNE. "This deal expands our strong relationship with Hybrid and its strong designs will serve as a core component to our multi-category launch next spring."

The series' first home entertainment title will hit on Oct. 19 from Warner Home Video.

CN Asia Appoints Howard as Director, Product Development

Cartoon Network Enterprises has appointed Ilissa Howard to the newly created position of director of product development for North and South Asia.

Howard, who will be based in Hong Kong, will be responsible for the overall CNE business in Hong Kong, Japan, Korea, South Asia and Taiwan. She will also lead product development and collaborate with the creative team on new portfolios for Cartoon Network Originals, acquisitions and regional properties. Howard joins CNE from Toys"R"Us, where she served as global brand director. She's also worked at Disney and Mattel/Fisher-Price.