Thursday, May 13, 2010

Kohl's Rolls Out Exclusive Toy Story Plush, Books

Buzz Lightyear, Woody and Rex the Dinosaur are appearing in an exclusive line of Toy Story-themed merchandise at Kohl's stores. Disney/Pixar's Toy Story 3 hits U.S. theaters on June 18.

The exclusive range from Disney Consumer Products is part of Kohl's Cares for Kids program, where 100 percent of the net profit from the sales of the items goes toward kids' health and education programs in the U.S. The plush feature Buzz, Woody and Rex, while Disney Book Group has provided coordinating Toy Story and Toy Story 2 books. Each of the items retails for $5 in stores and online.

"This season, the Kohl's Cares for Kids program gets kids excited about reading by bringing the magic of movies into living rooms by offering Toy Story books and plush toys," says Julie Gardner, Kohl's executive vice president and chief marketing officer. "When opening a book to relive the Toy Story adventure with their kids, customers can also feel great knowing that, at Kohl's, $5 helps make a positive difference in their community."

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