This past weekend, Paramount Pictures' and Marvel Entertainment's Iron Man 2 posted $100.2 million in box office sales from its premieres in Europe, the Middle East, Asia, Australia and Latin America.
The numbers showed the Iron Man sequel earned more in its opening weekend than the 2008 original film, including 49 percent higher in the U.K., 79 percent more in South Korea and 89 percent stronger in Russia.
This Friday, Iron Man 2 opens in North America, China, India, Turkey and Germany. It hits Japan on June 11.
The licensing program for the film includes Hasbro (master toy licensee), Sakar (spy gear toys and video game accessories), Diesel (men's fragrance), VTech (electronic learning products), Mega Bloks (construction toys), Silverlit (radio-controlled vehicles), Diamond Select (minimate figures), Cardinal Games (classic games and puzzles), Monogram (desk and stationery items), Basic Fun/Good Stuff (amusement toys and party goods) and Sideshow (collectibles). Other promotional partners include Burger King, Hershey's/Reese's, Dr Pepper and 7-Eleven.
Marvel Entertainment is a wholly owned subsidiary of The Walt Disney Co.
(License Mag)
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