Mattel is unveiling a new Batmobile that can be transformed from a vehicle into a Batjet. The toy company has also released an action set with telepathic Gorilla Grodd and collector editions of Batman figurines, launched to market with TV and marketing support.
The Batman range from Dickie includes a Batman remote-controlled quad-bike with full suspension and spinning function, allowing the vehicle to be used on- and off-road. There is also a Batman remote-controlled speedboat and hovercraft, Batman walkie-talkies, a spy watch and binoculars."Batman is an iconic evergreen, similar to Star Wars, Transformers, Pokémon and the Power Rangers," says Jürgen Zacherl, marketing manager of the Simba Dickie Group. "All these properties share the key belief that 'everyone can be a super hero' and our products will engage children and through imaginative play help their aspirations come to life.'
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